For the first assignment in this course, you will be asked to analyze a local health organization (for example, a hospital, rehabilitation center, emergency medical center, or a nursing home) and complete a series of tasks to determine its value.
One of the ways you will analyze the organization’s value is through a patient survey. Your task is to select a health care organization and create a survey that would be sent out to patients. You will also include information on how the survey will be delivered. For more information on how to create a patient survey and to see example questions, review Creating an Effective Patient Satisfaction Survey. You may also want to review some of the videos from the LinkedIn Learning course, Using Customer Surveys to Improve Service. There are specific chapters within the course on Establishing a Survey Goal and Writing Survey Questions. You should submit the following in a Word document:
- An outline for the survey you send out that includes each of the questions and response options.
- An explanation of how the survey will be distributed and to whom it will be distributed
In the discussion, respond to the following. Be sure to respond to all parts of the questions in order to earn full credit.
· Use the Internet to look for a health care organization in your area such as a hospital, rehabilitation center, emergency medical center or a nursing home. Take some time to look at the organization’s logo and other elements of brand identity. Using what you learned about Schmitt and Simonson’s drivers of identify management regarding inconsistent image, determine whether the chosen facility’s logo and associated branding elements convey an image of consistency and order. Be sure to support your analysis with rationale from the textbook and any other resources you may identify on the subject.
· For the discussion, provide a link that shows at least two of the health care organization’s branding elements (such as their website, social media page, or press release) and explain, with rationale, whether the branding within these elements conveys consistency and order. Describe what impact (positive or negative) the branding elements could have on patient choice.