Assignment Type: Discussion Post
Assignment Topic: Discussion: Audience Analysis (Public Speaking）
Citation Style: APA 6th edition
Why is knowing your audience an important part of capturing and maintaining their attention? What is the impact of cultural diversity in your audience?
WRITTEN ESSAY SOLUTION
Knowing one’s audience is the most important aspect in speech delivery. The type of audience one addresses determines the type of language and tone the speaker is bound to use. A speaker will be keen to establish a connection with their audience so that they win the audience’s attention and ensure that the message passed across is impactful to the point of making a difference. The language used will determine whether the audience will be attentive or get lost in the entire session. The speaker must use terminologies that the audience is conversant with. Further, the speaker must ensure that they begin the speech on a positive note by creating a common understanding with the audience of the subject matter. When the audience feels respected, they are bound to take the speaker seriously and give them their attention.
Knowledge and consideration of cultural diversity is the first step towards the development of a speech. The speaker must outline the nature of the audience to help them develop an impactful speech. Though through cultural diversity, the speaker acknowledges that different cultures perceive different words, gestures and humor differently. The speaker must consider all cultures in the audiences and use language and delivery that does not offend anyone in the audience. Cultural diversity often poses difficulty in communication because different cultures have communication guidelines and styles. Therefore, the more diverse the audience is, the harder it is for the speaker to find a common ground of addressing the audience. the speaker may find a hard time in developing an appropriate message that everyone else considers appropriate and impacts them positively. The speaker must therefore use appropriate language, vocabulary, gestures that would facilitate better communication.